Sunset Beach Resort

N 6575 Lake Drive,
Shawano, WI 54166

Sunset Beach Resort

$1,900,000
Price
26
Number of Lots
$73,077
Price Per Unit
10,000
Green Space SF
17.37
GRM
3
Land Acres
$1,900,000
Price
26
Number of Lots
$73,077
Price Per Unit
10,000
Green Space SF
17.37
GRM
3
Land Acres

Investment Overview

  • Sunset Beach Resort is located on Loon Lake in Shawano, Wisconsin and serves as a seasonal vacation destination for the tenants. There are 26 lots, with 25 lots occupied by tenant owned homes. The tenants pay lot rent once per year in June at a price of $4,675 per year (about $390 per month). Current ownership last raised lot rent by $25 per month in June 2026, but based on competing properties in the area this amount is still below market rates. The resort has had a 47 year history of tenants paying on time. During that period, vacancies have been filled very quickly as the park currently has a waiting list.
  • The property is well maintained and offers new ownership the ability to acquire a well run, high occupancy community with upside in raising lot rents over time. The property offers additional upside through the infill of one vacant lot, as well as renting out the three stall heated garage on site which current ownership uses for personal storage.
  • The community has direct lake access and a dock that is available to tenants. There is a solid concrete wall along the shore line to prevent erosion. The owners installed two aluminum staircases along the wall for easy access to the lake for tenants. The boat slips are currently free to use, but could be rented for an additional fee to store their boats at during the summer months.

Utilities

  • The property is served by public utilities with the residents responsible for their own gas and electric, while the park owners currently pay for trash, sewer, and water services. New ownership could lower expenses by billing these utilities back to residents.
  • All main sewer lines at the property are PVC.
  • The electrical lines were recently placed underground to limit damage to the electrical lines by tree limbs.
  • All homes are serviced by 50 or 60 amp electrical pedestals.

Lake House Included in Sale

  • The sale includes an additional adjoining parcel with a lake house. The lake house was built in 1993 and has since been updated. The home has 3 bedrooms and 2 bathrooms and is nearly 2,000 square feet.
  • Current ownership uses the lake house as a personal vacation home.
  • The home is well maintained and would work well as a short term rental or as a manager's home and office. Similar homes in the area are currently renting at $2,500-$4,000 per week as a short term rental during the summer months.

Recent Improvements

  • The current owners purchased a new dock for the property totaling $11,878 in 2025.
  • The current owners purchased a new land irrigation system totaling $11,685 in 2025.

Financial Analysis

  • Future income assumptions are based on lot rents being raised by 3% year over year.
  • Short term rental income was based on an average rate of $1,500 per week with a 50% occupancy throughout the year which is based on national occupancy rate reports for short term rentals.
  • The lakehouse has been assigned a value of $600,000 for marketing purposes.
  • Contact broker for additional details and see the deal room for additional pictures.

Shawano, Wisconsin

  • Shawano, WI is a lake community located on Highway 29 just outside of the Fox River Valley.
  • Cities such as Appleton, Green Bay, Oshkosh, Stevens Point, and Wausau are within a 90 minute drive of the resort.
  • Shawano County attracts many tourist for fishing, kayaking, watersports, hiking, and other recreation, with the subject property offering an affordable summer resort destination for the residents.
  • Shawano County is home 20 lakes, 5 rivers, 2 wildlife recreation areas, nearly 100 miles of hiking trails, and 400+ miles of ATV/snowmobile trails.

Sunset Beach Resort

  • Sunset Beach Resort is located on the south side of Loon Lake and sits less than a mile north of Lake Shawano.
  • Although the resort is located outside of town, it is located a block away from the nearest convenience store, less than 5 miles from 6 restaurants, 2 golf courses, and 3 lakes. This gives the residents the ability to explore and be part of the surrounding area while still enjoying the quaintness of the location.
  • The location and affordability of this community have attracted many long term tenants from the surrounding area to serve as their summer home.

Loon Lake

  • Loon Lake is a 322 acre lake with a maximum depth of 22 feet.
  • There is one public boat access point located less than a mile from Sunset Beach Resort for residents to off-load their boats into the lake.
FOR MORE DETAILS CONTACT
Jason Bergan
Broker
(563) 880-9679
jbergan@c21sre.com
S65228000 (IA)
Noah Casterton
Broker
(715) 557-0651
noah@c21sre.com
S70126000 (IA), 40835623 (MN), and 111468-94 (WI)