Howard Johnson by Wyndham Branson Theatre District

Investment Summary

• T&S Hotel Advisors is pleased to present the Howard Johnson by Wyndham Branson Theatre District, a 131-key hospitality asset located in the heart of Branson’s primary tourism corridor. Positioned along Shepherd of the Hills Expressway with immediate access to Highway 76, the property benefits from strong visibility and consistent demand drivers supported by one of the most visited leisure markets in the Midwest.
• Strategically positioned along Shepherd of the Hills Expressway, the property benefits from strong visibility and direct connectivity to the Highway 76 entertainment corridor, where the majority of Branson’s attractions, theaters, and retail demand drivers are concentrated.
• Its central location within the Theatre District allows the property to capture consistent demand from visitors traveling to Branson for entertainment, recreation, and family-oriented tourism.
• The hotel consists of a mix of interior and exterior corridors and offers amenities including indoor and outdoor pools, oversized guest rooms, and bus/RV parking — all of which cater to Branson’s core demand segments, including tour groups, families, and regional travelers.
• Originally built in 1990 and renovated in 2024, the property is well-positioned competitively within the market while offering a new owner the ability to further enhance operations and performance.
• The property presents a clear value-add opportunity driven by operational inefficiencies and absentee ownership. Current ownership operates the asset without direct on-site oversight, resulting in an inflated cost structure, most notably within payroll and departmental expenses. A more hands-on owner-operator can immediately streamline operations and significantly improve NOI.
• The hotel is overstaffed relative to comparable assets, and expenses across multiple departments are above market benchmarks. By implementing standard industry expense ratios and improving labor management, a new owner can unlock meaningful margin expansion without requiring substantial capital investment.
• The property’s 131-room count provides strong revenue scale, allowing operational improvements to translate directly into NOI growth. Additionally, the presence of manager’s quarters on-site creates a compelling opportunity for an owner-operator to reduce overhead and maintain direct control of day-to-day operations.
• Demand in the Branson market remains stable and highly driven by leisure travel, tour groups, and regional drive-to traffic. Based on December 2025 STR data, the property continues to participate in a market with consistent occupancy and ADR performance, providing a stable revenue base that can be further optimized through improved revenue management and group segmentation strategies.
• The 2024 financials provided include combined operations for both the Howard Johnson and adjacent Ramada, resulting in inflated and non-property-specific expense allocations. As such, 2024 figures were utilized directionally, with adjustments made to isolate a stabilized operating profile for the subject asset.
• The 2025 financials reflect true standalone operations for the Howard Johnson. An Addbacks & Pro Forma Explanation has been included to normalize expenses and present a more accurate representation of the property’s ongoing operating performance and NOI potential.

Points of Interest Near the Howard Johnson by Wyndham Branson Theatre District

• Butterfly Palace & Rainforest Adventure (0.7 mi) - A tropical indoor attraction with butterflies, rainforest exhibits, and family activities.
• Mickey Gilley Theatre (1.2 mi) - Enjoy live country music and comedy shows at this iconic venue.
• Hollywood Wax Museum (1.8 mi) - A wax museum featuring lifelike celebrity figures and themed entertainment experiences.
• Titanic Museum Attraction (1.8 mi) - A large museum shaped like the Titanic ship featuring interactive exhibits and historical artifacts.
• Aquarium at the Boardwalk (2.0 mi) - Branson’s newest and most popular family attractions, located directly on the city’s main entertainment corridor along Highway 76 (the Branson Strip).
• WonderWorks Branson (2.2 mi) - An upside-down interactive science museum with educational exhibits and activities.
• Andy Williams Moon River Theater (2.2 mi) - Experience a variety of live performances, including musicals and concerts.
• Promised Land Zoo (2.3 mi) - The only drive-thru zoo in Branson, offering a unique experience to see exotic animals up close.
• Thousand Hills Golf Resort (2.8 mi) - One of Branson’s most popular public courses featuring an 18-hole championship layout located near the Highway 76 entertainment corridor.
• Fritz's Adventure (3.1 mi) - A large indoor adventure park with climbing walls, tunnels, zip lines, and obstacle courses.
• Dolly Parton's Stampede (3.2) - A One of Branson’s premier dinner show experiences combining live entertainment, equestrian performances, and family dining.
• Branson Landing (4.3 mi) - A popular waterfront shopping and entertainment district along Lake Taneycomo with restaurants, retail stores, and a fountain show.
• Table Rock Lake (5.2 mi) - A large recreational lake known for boating, fishing, swimming, camping, and scenic views in the Ozark Mountains.
• Silver Dollar City (5.5 mi) - A famous 1880s-style theme park with roller coasters, craft demonstrations, festivals, and live entertainment.
• College of the Ozarks (6.7 mi) - A private Christian college known for its work-study program and beautiful campus.
• Talking Rocks Cavern (9.1 mi) - A family-friendly cave attraction offering guided tours through underground formations.
• Top of the Rock Ozarks Heritage Preserve (12.9 mi) - A scenic attraction featuring a golf course, cave tour, museums, restaurants, and panoramic views of Table Rock Lake.
• Dogwood Canyon Nature Park (24 mi) - A beautiful outdoor park featuring waterfalls, biking trails, wildlife viewing, and trout fishing.