When it comes to the success and future of your commercial real estate brokerage, you need to have a steady stream of quality leads that can convert to sales.
The process of building your pipeline is easier said than done. Consumer habits are ever-changing and online property-buying is becoming more popular than ever.
You need to create and implement specific commercial real estate marketing strategies.
There are so many different media platforms attempting to get real estate buyers’ attention. It is far too easy to get lost in the online void. So, what can you do to keep up with the competition?
This is where automated commercial real estate marketing comes into play. If you are a marketing professional, you may be worried that automated CRE marketing could render your job obsolete. In this article, we will discuss how you can overcome this fear and what exactly CRE marketing automation can do.
First, let’s define automated commercial real estate marketing.
What is automated commercial real estate marketing?
Automated commercial real estate marketing involves software that helps marketing professionals work more efficiently by doing tedious work such as entering and publishing listing data to various websites and platforms. Your job as a marketing professional does not become obsolete. If anything, automation frees up your time, allowing you to take on more creative, high-level work.
Why is commercial real estate marketing software important?
If you want your brokerage to be successful in today’s market, you need to have a solid balance of digital and traditional marketing tactics.
Here are just a few examples of commercial property marketing tasks that need to be done quickly and efficiently:
- Building and maintaining websites
- Building and managing email programs
- Managing social media platforms
- Creating digital ad campaigns
- Producing and posting videos
- Publishing blog posts
- Publishing high-resolution property images
- Making physical brochures
The list of tasks is non-exhaustive. It can be difficult to split time between all the marketing tasks that need to be done vs. meeting with clients. CRE marketing software gives you the time you need to get everything done without losing important time with existing clients.
With CREOP’s proprietary cloud-based software, you can save yourself so much time and energy. Imagine being able to enter listing data only one time and instantly publishing it to your website, promotional emails, and proposals? That is all possible with CREOP’s system.
If you are still worried that automated CRE marketing may mean losing your job as a marketing professional, we are here to tell you that it will not leave you out of work.
Other industries like engineering, manufacturing, and medicine use automated technology but they still have humans doing certain tasks. The software actually makes people work more efficiently and instills a healthy work-life balance.
Get ahead of your competition and adopt commercial real estate marketing software for your brokerage today. Automated CRE marketing can help you manage your time well and help you maintain a stream of new and repeat clients.
