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Using Syndication for the Commercial Real Estate OM

In the fast-paced commercial real estate industry, time is paramount when attracting potential investors and maximizing exposure for your property listings. One effective method to achieve these objectives is through the use of syndication. This article will discuss how syndication can save you time and help you magnify the exposure of your commercial real estate offering memorandums A.K.A. OMs.


What is Syndication in Commercial Real Estate?

In syndication, real estate professionals pool capital from multiple investors to acquire and operate a property. It is a method used by brokerages to list a property simultaneously on multiple third-party platforms.

Presently, the majority of prospective buyers and tenants use these types of platforms to look through various properties and narrow their search until they find the listings that align with their requirements. By adding your properties to these platforms, you enhance the visibility of your listings to millions of potential clients whom you may not reach otherwise, thereby increasing your chances of obtaining high-quality leads.

Simply put, syndication ensures that your listing details are published on all pertinent platforms, enabling you to seize every opportunity to connect with the appropriate buyers without any missed chances.


The Apartment Offering Memorandum

The apartment offering memorandum template is a comprehensive document that outlines the key details and financial information of an apartment investment opportunity, and it plays a critical role in syndication by providing potential investors with a clear understanding of the property’s potential, risks, and projected returns.

The OM presents a standardized format for conveying information about the investment opportunity. This document helps syndicators effectively communicate the following details to potential investors: 

  • property’s financials
  • market analysis
  • property description
  • lease terms


Time-Saving Advantages of Syndication

Using syndication offers many benefits for you, your clients, and the buyers you aim to reach. Here are three critical benefits:


Time-saving efficiency

If you have ever manually entered listings on multiple third-party marketplaces, you know how tedious and time-consuming it can be to repeatedly input all the details and imagery. However, with syndication, you only need to enter the information once. With CREOP’s syndication feature, you simply enter the property specifications, description, price, and imagery into the CRM, and it automatically publishes the listing to various major platforms within seconds. This method saves you valuable time, allowing you to focus on other essential tasks while waiting for leads to roll in.


Enhanced exposure

Promoting a listing typically requires significant resources and diverts attention from other critical matters, such as deal-making and nurturing client relationships. However, a syndication solution relieves this burden by automatically amplifying your listing across the internet. Within seconds, you can showcase your client’s property to hundreds of potential buyers across multiple marketplaces, enhancing its exposure and increasing the chances of attracting interested parties.


Accurate and up-to-date information

Publishing details individually on each listing site can be exhausting, especially when it comes to updating information or changing prices. The risk of missing a site and having outdated or incorrect information circulating the web can complicate deals and create friction during negotiations. With syndication, you ensure buyers only see the most accurate and current information. Instead of going through the entire process for every update, syndication automatically synchronizes changes across all relevant platforms, maintaining consistency and preventing potential discrepancies.


Effective Methods for Syndicating Offering Memorandums


Pick the Right Syndication Platforms

Research and identify syndication platforms that cater to commercial real estate. Ensure the platforms have a strong track record, a wide reach, and a target audience aligned with your property’s characteristics.


Optimize Your Offering Memorandum

Before syndicating your offering memorandum, ensure it is well-prepared, professionally written, and visually appealing. Highlight the unique selling points of your property, including comprehensive financial data, and provide supporting documentation such as property photos, floor plans, and market research.


Collaborate with Industry Professionals

Partner with brokers, agents, and other professionals with a solid network and experience in commercial real estate. Their involvement in syndicating your offering memorandum can significantly increase its exposure and attract more qualified leads.




In this competitive world, syndication offers a valuable opportunity to save time and maximize the exposure of your commercial real estate OM. Embracing syndication as part of your marketing strategy will help you succeed in business. Are you interested in taking your work to the next level with a successful CRE marketing solutions provider? Book a free demo with CREOP today! 


Navigating a Recession: Tips for Successful Commercial Real Estate Marketing

When it comes to commercial real estate marketing, brokers have to face the fact that recessions are a part of the vicious economic cycle. During a recession, real estate deals can become more challenging to close, and many brokers have a hard time trying to preserve their earnings. That said, there are many ways that commercial real estate brokers can recession-proof their deals and increase their profitability. This article will share six tips for achieving these objectives.


Beef Up Your Prospecting Efforts

To succeed in commercial property marketing, you need to maintain a strong pool of prospective clients. During an economic downturn, prospecting becomes essential as competition rises and clients become more perceptive. Brokers who take the initiative to seek out potential clients and build connections are much more likely to make new deals and secure a reliable source of income.


Remix Your Income Streams with Countercyclical Asset Classes

Along with increasing your prospecting efforts, it is important to develop multiple income streams to prepare for the impact of a recession. Consider exploring beyond conventional asset classes like office buildings and retail centers and exploring countercyclical assets such as the following:

  • healthcare facilities
  • self-storage units
  • affordable housing

These asset classes typically perform well in a recession, offering a consistent source of revenue that can help brokers through a challenging period.


Explore Different Aspects of the Market

Another way you can recession-proof your deals is by analyzing the following aspects of the market:

All of these areas are promising during a recession. Brokers who have knowledge and expertise about these parts of the market and can pick the right properties to fulfill the needs of clients will have a competitive edge. 


Use Proper Commercial Real Estate Software

Technology has transformed the way commercial real estate operates, and brokers who use the proper software tools can pull ahead of the competition. CREOP software can help brokers market their properties in a more professional light and give the property the best possible chance of selling at the highest possible price. 


Distinguish Yourself from Other Brokers in Your Industry

In commercial real estate, it is important to distinguish yourself from other brokers in the industry. You must create a strong brand identity and offer outstanding service to your clients. Brokers who can stand out in the crowd are more likely to close deals, form long-term relationships with clients, and maintain a reliable source of income.


Cut Down Your Deal Cycles

Last, but not least, brokers can cut down their deal cycles as a recession-proof tactic. By limiting the time it takes to close deals, you can boost your volume of transactions which results in a greater stream of income. 



Are you interested in learning more about recession-proofing deals and succeeding in commercial real estate marketing? Connect with CREOP and book a free demo today. By amping up your prospecting efforts, diversifying income streams, using the right commercial real estate marketing software, and applying other tips we shared, you will be able to protect yourself.