Approaching the Commercial Real Estate OM as an Investor

Investing in commercial real estate property is an excellent opportunity to expand and boost your financial portfolio. That said, there are multiple steps you need to consider before investing in real estate, including the process of reading and comprehending the commercial real estate OM.

The commercial real estate offering memorandum (OM) is an important document that provides details on a property’s terms, conditions, and financial information. It is designed to give you a comprehensive list of facts and details about a property you plan to invest in. Here are five main topics included in the offering memorandum that you need to keep an eye out for when you read it:

  1. Overview and Executive Summary: This section gives you a brief introduction to the property and information on its current state.
  2. Financial Summary and Investment Analysis: This section provides financial details, such as the property’s income, expenses and cash flow statements.
  3. Property Description: This section offers essential details about the property, such as amenities, location, zoning, and special permit requirements. 
  4. Legal Matters: This section gives details on a property’s legal issues (if there are any), such as pending litigations or environmental concerns.
  5. Risk Factors: This section offers a list of potential risks that you should take seriously, such as market conditions and tenant risk.

By carefully reading  a commercial real estate offering memorandum, you will gain an accurate and comprehensive understanding of a property and how it will perform on the market. Reading the offering memorandum ultimately helps minimize risk and maximize your return on investment.

It is crucial to understand the language used in an OM. Consider researching financial terminology before reviewing a commercial real estate OM. You will also want to be conscious of any disclaimers or caveats within the document. For instance, an OM may include financing options within the terms and conditions that you should take advantage of.


The Private Offering Memorandum

When engaging in a private offering memorandum (POM), you must be knowledgeable about the legal and financial features of the investment. As an investor, it is crucial that you understand the terms and conditions outlined in a POM and additional clauses because they can impact the returns on investment. It would be helpful if you also were mindful of the potential risks involved with an investment and the steps you can take to reduce them.

You should also be mindful of the local regulations governing real estate transactions and be sure they are compliant. You will want to consult other professionals, such as tax professionals, real estate agents, and attorneys, who can support and help you make an informed decision regarding the POM.

At a real estate investor, it is imperative that you read and understand the commercial real estate OM in its entirety before investing so that you can feel confident in your decision regarding a property purchase.

At CREOP, we help businesses create offering memorandum templates, proposals, flyers, and more with our proprietary cloud-based software. Please visit our website for examples of CRE offering memorandums. 

The Impact of High Inflation and Interest in Commercial Real Estate Marketing

The commercial real estate market is constantly fluctuating. High inflation and interest rates can create disruption and uncertainty, making it challenging for brokers to maximize their income. However, with the proper commercial real estate marketing strategies and tools, you can still succeed in business as a broker and raise your income in an unstable market.


Know the Market

You need to know the market to thrive in a competitive marketplace like commercial real estate. You should conduct research into current and prospective economic trends in addition to evaluating the potential impact these trends have on the real estate industry. You should also consider the current state of the commercial real estate market, which includes factors such as the availability of properties, the asking prices, and the competition. Once you have full knowledge of the market, you can devise  commercial property marketing strategies and tactics to capitalize on market fluctuations.


Negotiate Wisely

To negotiate wisely as a broker, you need to have a great deal of preparation and knowledge of the current market trends. When negotiating with buyers and sellers, you must know the current market conditions and their impacts on the sale. You must be prepared to explain the market situation to your clients and recommend strategies to capitalize on it. You also need to negotiate fees and commissions in order to generate profit while meeting the needs and demands of the client. As you deal, keep a professional and courteous tone. Your ultimate goal is to reach an agreement that benefits you and the client. 


Make Use of Technology

Technology is a significant benefit in any market, especially in real estate. Commercial real estate software is designed to make your work easier and to help you gain a competitive edge. Consider making use of tools such as customer relationship management software, automated marketing campaigns, and professional property websites to streamline the real estate process and raise your efficiency. Technology will save you time and effort while closing deals faster.


Leverage Connections

Networking is one of the most practical and efficient methods of generating leads and raising income. As a broker, you need to build relationships with important stakeholders, such as developers, lenders, and investors, who can offer resources and support during times of uncertainty and disruption. You also want to leverage your connections in order to stay on top of new properties, discover prospective buyers, and build relationships with other professionals in the real estate industry.


Create a Long-Term Strategy

Finally, you need to consider your long-term goals and devise a strategy for reaching them. Set achievable financial goals for yourself, such as raising total income by a specific amount over a period of time. Then, make actionable steps that can help you meet those goals.


While navigating an unstable market might sound daunting, you can succeed with the proper tools and strategies. Maximizing income in a competitive market requires a solid understanding of the marketplace, wise negotiating strategies, leveraging technology and connections, as well as setting long-term goals. No matter how unstable the market might get, you should never lose your competitive edge.

For more tips to succeed in commercial real estate marketing, connect with CREOP and book a free demo today.


Get Creative With Your Commercial Real Estate OM

A commercial real estate OM (offering memorandum) is typically used by brokers to market the property to potential buyers or tenants and is an important tool for persuading them to take a closer look at the property. As a professional commercial real estate broker, it is essential to be creative with your OM to stand out from the competition and reel in potential buyers or tenants.


Here are some tips to help you do just that:

Use visually appealing design elements

An offering memorandum is essentially a marketing document, so it should be visually appealing. CREOP can help you get started on an offering memorandum template that uses high-quality images of the property, as well as eye-catching graphics and charts to help illustrate key points.


Include detailed information about the property

Providing as many details as possible about the property in the commercial real estate offering memorandum is important. The OM should include details about the location, size, layout, and any unique features or amenities.


Emphasize the property’s strengths

Consider what makes the property stand out and highlight these points in the OM. Is it located in a prime location? Does it have a unique layout or design? Make sure to emphasize these points to help persuade potential buyers or tenants to take a closer look.


Use testimonials

If the property has been leased or sold before, consider including testimonials from previous tenants or buyers. Testimonials help build credibility and show potential buyers or tenants that the property has a track record of success.


Include a call to action

At the end of the OM, you must include a clear call to action (CTA). The CTA could be a phone number to call for more information or a link to a website where potential buyers or tenants can learn more about the property.


Are you working on making a private offering memorandum (POM)? The POM is an essential tool for attracting investors and helping them make informed decisions about whether to invest in the property.

In addition to using attractive visuals and testimonials, here are some other tips for being creative with your private real estate OM:


Use storytelling

Instead of just listing facts about the property, try using storytelling to bring the OM to life. Storytelling could include sharing the property’s history or highlighting unique features that make it stand out.


Highlight the location

The location of a property can be a major selling point, so be sure to highlight any nearby amenities or transportation options.


Customize the OM for your audience

Think about who you are targeting with your OM and tailor the content and visuals accordingly. For example, if you are targeting young professionals, you should emphasize nearby dining and entertainment options.


By connecting with CREOP, you can create a commercial real estate OM that is both informative, visually appealing, and effectively markets the property to potential buyers or tenants. Take your business to new heights by booking a free demo with us today.

The Value of Online Auctions in Commercial Real Estate Marketing

Online auctions have become an increasingly important tool in the realm of commercial real estate marketing. They can completely transform the way commercial real estate transactions are conducted.

Before diving into the benefits CRE online auctions offer, it is important to define them.


What Are CRE Online Auctions?

A commercial real estate online auction is a method of selling commercial property through the internet, using an online bidding process. This type of auction allows interested buyers to view and bid on commercial properties from the comfort of their own homes or offices without the need to be present at the auction location.


A critical aspect of online auctions is the use of commercial real estate software. This software allows for the seamless organization and management of the auction process, including listing properties, tracking bids, and handling contracts and paperwork. Without commercial real estate software, the process of buying and selling properties through online auctions would be much more cumbersome and time-consuming.


Online auctions have become an increasingly important tool for commercial property marketing. Here are a few benefits that CRE online auctions offer for both buyers and sellers:



One of the primary advantages of online auctions is the speed at which they can be completed. Traditional real estate sales can take months, or even years, to complete due to the need for inspections, financing, and other factors. In contrast, online auctions can be completed in a matter of days or even hours, allowing buyers and sellers to close deals much more quickly. Speed is particularly useful in the commercial real estate market, where properties may be held for a shorter period of time, and the need to turn a profit is greater.


Increased Transparency

Another benefit of online auctions is the increased transparency they provide. In a traditional real estate transaction, buyers may be hesitant to make an offer if they do not have full visibility into the property’s condition or the seller’s motivations. In an online auction, however, all relevant information about the property is made available to potential buyers, allowing them to make informed decisions about whether or not to bid. This transparency can also help to create a sense of competition among buyers, driving up the final sale price.


Greater Audience Reach

Online auctions also have the potential to reach a much wider audience than traditional real estate marketing methods. With an online auction, properties can be advertised to a global audience, increasing the pool of potential buyers and potentially resulting in higher sale prices. Additionally, online auctions allow buyers from anywhere in the world to participate, which can be especially useful for properties located in more remote or less developed areas.


Save Time and Money

Finally, online auctions can save both buyers and sellers time and money. Buyers do not need to travel to view properties in person, and sellers do not need to spend as much on advertising and other marketing efforts. This can help to make commercial real estate transactions more efficient and cost-effective for everyone involved.

In conclusion, online auctions are an important commercial real estate marketing tool. They offer space for buyers and sellers to connect and negotiate the sale of properties quickly, efficiently, and transparently. Moreover, they offer a range of benefits for both buyers and sellers. As more and more buyers and sellers embrace this technology, online auctions will likely become an increasingly common way to buy and sell commercial real estate. If you want to learn more about using online auctions with CREOP, you can book a free demo today.

5 Benefits of Making a Commercial Real Estate OM

A commercial real estate OM is a document that provides detailed information about a property being offered for sale or lease. It is typically used in the process of marketing a commercial property to potential buyers or tenants.


Here are five benefits of using an OM when selling or leasing a commercial property:


1. Present a Comprehensive Overview of Property

First and foremost, an OM allows you to present a comprehensive overview of the property to interested parties. It includes information about the location, size, and features of the property, as well as any relevant zoning regulations or restrictions. This helps potential buyers or tenants understand the full scope of the property and its potential uses.


2. Streamline the CRE marketing process 

An OM also helps to streamline the process of marketing a commercial property. It provides a single, comprehensive source of information that can be shared with multiple parties, rather than having to provide separate pieces of information to each interested party. This saves time and effort for both the property owner and potential buyers or tenants.

A commercial real estate offering memorandum template can be a valuable tool for investors and business owners. It provides a clear and concise summary of the property being offered, including its location, size, and features. This information can help potential buyers make informed decisions about whether or not to invest in the property. Additionally, a template can save time and effort by streamlining the process of creating an offering memorandum. Using a template also helps ensure that all necessary information is included and presented in a professional manner. 


3. Attract more potential buyers

Additionally, an OM can help to attract a wider pool of potential buyers or tenants by providing a clear and detailed picture of the property. This can be especially useful if the property is unique or has specialized features that may not be immediately apparent to those unfamiliar with the property.


4. Facilitate negotiations

Another benefit of an OM is that it can help to facilitate negotiations between the property owner and potential buyers or tenants. By providing a clear overview of the property and its features, an OM can help to establish a baseline for negotiations and ensure that both parties are on the same page.


5. Valuable Reference Document

Finally, an OM can also serve as a valuable reference document for both the property owner and potential buyers or tenants. It can provide a comprehensive record of the property’s features and any relevant legal or financial information, which can be useful for future reference or negotiations.


The Benefits of a Private Offering Memorandum

A commercial real estate private offering memorandum (POM) is a document that outlines the details and terms of a real estate investment opportunity being offered by a developer or owner to potential investors. POMs provide valuable information about the property, its location and surrounding area, the investment terms and expected returns, and the risks involved. Some of the benefits of a commercial real estate POM include:


1. Detailed information

POMs provide a wealth of information about the property, including its physical characteristics, zoning, and potential uses. This can be helpful for investors trying to determine if a property is a good fit for their investment goals.


2. Transparency

POMs are required to be complete and accurate, which helps ensure that investors have a clear understanding of the investment opportunity being presented.


3. Legal protection

POMs help protect both the developer and the investor by clearly outlining the terms of the investment and any potential risks.


  1. Professional presentation: POMs are typically well-organized and professionally prepared, which can help instill confidence in potential investors.


  1. Increased credibility: The use of a POM can help demonstrate that the developer has taken the time to thoroughly evaluate and document the investment opportunity, which can increase credibility and help attract potential investors.


In conclusion, a commercial real estate OM is a valuable tool for both property owners and potential buyers or tenants. It provides a comprehensive overview of the property and helps to streamline the process of marketing and negotiating a sale or lease. As such, it is an essential component of the commercial real estate process. 


Looking for a top CRE marketing solutions provider? Book a free demo with CREOP to take your business to the next level.

7 Tips to Succeed at Commercial Real Estate Marketing

Commercial real estate marketing can be a challenging task, especially in today’s competitive market. Here are some tips to help you effectively market your commercial property and stand out from the competition:


Utilize online marketing

In today’s digital age, it’s crucial to have an online presence. This includes having a professional website and utilizing social media. These platforms allow you to showcase your property to a wide audience and make it easy for potential buyers or tenants to learn more about your property.


Use targeted advertising

When it comes to commercial real estate, it’s important to target the right audience. This means targeting ads to specific demographics, such as business owners or investors, and using targeted keywords to ensure your ads are seen by the right people.


Network with other professionals

Building relationships with other real estate professionals, such as brokers and agents, can help you market your property to a wider audience. Additionally, joining local real estate associations and attending industry events can help you make connections and build your network.


Create high-quality marketing materials

When marketing your commercial property, it’s important to have professional-grade marketing materials, such as offering memorandums and property flyers. These materials should showcase the property’s key features and benefits, as well as include high-quality photos and floor plans.


Offer incentives

In order to stand out from the competition, consider offering incentives to potential buyers or tenants. This could include offering rent discounts, free parking, or other amenities to entice them to choose your property.


Utilize virtual tours

With the COVID-19 pandemic still lingering, many people are hesitant to physically tour properties. By offering virtual tours, you can give potential buyers or tenants the opportunity to see your property from the comfort of their own home.


Be responsive

When it comes to commercial real estate, timing is often critical. Make sure to respond to inquiries and requests promptly in order to avoid losing potential buyers or tenants.


By following these tips, you can effectively market your commercial property and stand out from the competition. Remember to stay up-to-date on industry trends and constantly evaluate your marketing strategies to ensure you are reaching the right audience and generating leads.


What does commercial real estate software do?

Commercial real estate software can greatly benefit businesses by streamlining and optimizing various processes. With features like property management, lease administration, and financial analysis, commercial real estate software can help businesses save time and money by automating and organizing tasks. Additionally, the use of commercial real estate software can improve decision-making by providing real-time data and analytics. This can help businesses make informed decisions about their properties and investments. Overall, commercial real estate software can greatly improve efficiency and productivity for businesses in the real estate industry.

Success in commercial property marketing requires a combination of strategic planning, targeted marketing efforts, and strong communication skills.

To reiterate, it is important to clearly define your target audience and understand their needs and preferences. This can be achieved through market research and analysis of your competitors.

Once you have a clear understanding of your target market, you can develop a marketing plan that focuses on the most effective channels for reaching and engaging potential buyers or tenants. This may include traditional marketing tactics such as print advertising and direct mail, as well as digital marketing efforts like social media and email marketing.

Effective communication is also key in commercial property marketing. Building strong relationships with clients and prospects through regular communication and follow-up can help you close deals and build your reputation in the industry.

Overall, success in commercial real estate marketing requires a holistic approach that combines strategic planning, targeted marketing efforts, and strong communication skills. If you feel ready to take your business to the next level, book a free demo with CREOP so we can help you.

A Beginner’s Guide to 1031 Exchanges in Commercial Real Estate

One of the most overlooked ways to avoid additional taxes when selling a property is to perform a 1031 (or “like-kind”) exchange with another property. This move is unique since it can help minimize or defer the taxes when selling an investment property.

There’s a lot to know about the intricacies of Section 1031, the part of the tax code that gave it its name, but here we’ll summarize the essential points.

And remember, getting professional tax advice from an accountant and other experts is always a good idea before implementing new real estate strategies.


What is a 1031 exchange?

In the most basic terms, a 1031 exchange is a trade of similar properties that allows you to avoid paying tax on gains from selling the investment property right away. Remember that this means the tax stays; it just gets postponed. Some investors like to delay paying taxes on their profits to invest more money into new and current projects.

The heart of the tax law regarding 1031 exchanges is the concept of like-kind property. As the IRS has determined that the two different real estate properties must be considered “similar,” the critical question becomes whether the two pieces of property are “like-kind.” The rules for like-kind properties can be vague, so it’s essential to look closely at the finer points of each transaction.


Here’s how a 1031 exchange works

There are four well-known types of 1031 exchanges. However, one is dominant, while investors usually save the rest for specific circumstances unique to their needs. Although they all benefit from the same tax deferrals, the rules differ slightly for each. The four main types are:


  • Delay Exchanges are the most commonly used types of 1031 exchange, in which an investor sells their property (known as the “relinquished” property) and then uses the proceeds to acquire a new property (known as the “replacement” property). Under the delayed exchange rule, you must identify the replacement property 45 days from closing on the relinquished property and close on the new replacement one within 180 days.


  • A simultaneous exchange involves selling one property and buying the replacement property simultaneously. It means a high degree of precision since any delay may result in the nullification of the transaction or the application of total taxes to the transaction.


  • In a Reverse Exchange, the relinquished property is sold after the replacement property is acquired. While the transaction terms might sound relatively simple, the execution isn’t due to some specifics: The replacement property must be purchased in cash, and the relinquished property has to be determined within 45 days and sold within 180 days of the replacement property being acquired.


  • In a Construction or Improvement Exchange, an investor must first sell the relinquished property and then identify a replacement one. Then, the third party, known as a Qualified Intermediary (QI), takes control of the property. While in the QI’s hands, the owner can use any profits from the sale to renovate the replacement property. When it’s completed, investors repossess the renovated property if it’s met the following two conditions:
    • 1. The property must be “substantially the same” as before the renovations
    • 2. Investors must finish all renovations/construction on it by 180 days of the sale date of the other property.

No matter the exchange type, meeting the requirements to qualify for total tax deferrals can be complicated. That’s why discussing your options with an experienced lawyer or accountant is always best before deciding which one to use.


The Perks of 1031 Exchanges

Let’s start by looking at the multiple advantages that make the complicated 1031 exchange tax strategy worth exploring. Here’s what you should know:

  • Tax deferral is one of the 1031 exchange’s most important benefits because capital gain taxes are deferred when you use one.
  • Using a 1031 exchange can render a more profitable property. Some rental property listings are more profitable than others and can vary widely. If you have a non-income-producing real estate investment, you can use a 1031 exchange to turn it into an income-producing asset.
  • A 1031 exchange can be used as a diversification tool in a real estate investor’s portfolio, as the rules don’t require a one-to-one swap. For example, you can diversify your holdings across booming geographic areas like Charlotte, NC, or Austin, TX


These advantages lead people to 1031 exchanges and are a powerful tool for real estate investors at all levels. However, before you get your heart set on a 1030 exchange, let’s make sure it’s what you want by going over some of the disadvantages of them as well.


The Drawbacks of 1031 Exchanges

Here’s what you should know about the drawbacks of 1031 exchanges:

  • You’re under strict time constraints, and there aren’t any extensions to deadlines. Although the replacement period, 45 days, may sound like a long time, you’d be surprised at how fast time flies when you’re under the time and money constraint of a 1031 exchange.
  • The tax code is strict and must be followed precisely. Having a qualified lawyer help you through the ordeal is virtually a requirement here so that you remain within the law.
  • Taxes on the transaction aren’t wiped away; they are just deferred to a later time. One of the most common misconceptions about 1031 exchanges is they’re a way to avoid ever paying capital gains taxes. Be aware of your tax implications before making any decisions.

Knowing these things before starting will help you prevent any mistakes. And even if some of these disadvantages can’t be avoided, they can be overcome by choosing the right set of properties. Ensure you know the risks around this type of real estate transaction before you make any significant decisions. 



How to Make a Successful 1031 Exchange

We’ve collected some of the best advice for a successful 1031 Exchange, so here’s our list of the top three things to remember when doing one. Here’s what you should do:

  • Always hire experts to help you. When pursuing a 1031 exchange, hiring professionals like QIs, CPAs, and lawyers is best practice— doing so guarantees that the transaction goes off without a hitch and that all forms and paperwork are correctly filled out and filed.
  • Time is of the essence, so stay on schedule. Remember, you must find a replacement property in 45 days and close within 180. This can all be quite stressful. Over time, it may become increasingly difficult to find property listings that meet the exchange’s requirements. If you start early and move fast once you find a suitable property, you can prevent yourself from making a “panic” bid, overpaying for it, and other risks that could result in penalties
  • Do your research, and don’t just blindly follow someone else’s advice. Be sure to perform careful due diligence on any expert who may be involved in the deal. Make sure you understand at least the basics of what they recommend. If you need to, get multiple opinions from different experts. 


The tips above will help you make the most of your 1031 exchange and deferred capital gains taxes if you decide to do one. Just ensure you have the right team of experienced help to assist you in staying within some of the more complicated intricacies of this piece of Tax Code. 


Creating a Commercial Real Estate OM to Make Deals

A commercial real estate OM is a professionally written, comprehensive report that buyers use to make a decision about a property. 

In this article, we will discuss the ways in which CREOP helps brokers share important information about their listings, builds a pipeline of leads, and allows time for creating relationships and making deals. 


Present the listing in a positive light. 

Your objective is to sell the listing as quickly as possible at the highest price. That means you need to present a thorough, well-designed commercial real estate offering memorandum. You should provide as many details as you can in this important document. 

Let’s say the listing type is a strip mall. Here are some examples of components that you would need to include in your offering memorandum:

  • Rent Roll summarizing the tenant/s lease
  • Information on surrounding properties
  • Financial details showing the return an investor is likely to make

In regards to the listing type, CREOP offers a wide variety of offering memorandum templates to choose from based on the property type.  If you want to upload and incorporate your own documents and files into the offering memorandum, that can easily be done with our system.  Further, you will be able to keep a log of everyone that accesses your offering memorandum and signed an NDA. 


Find quality leads for your listing.

You have the ability to generate leads and consequently close deals with a commercial real estate offering memorandum. With CREOP’s Deal Room, you can send buyers and brokers to your property’s “Deal Room” where they can download the offering memorandum and any other documents you make available.   You can also use the Deal Room for a very private and confidential offering memorandums and require people to sign a Non-Disclosure Agreement (NDA) before entering.  You have the option of either choosing a standard NDA that includes your company logo and name or uploading your own NDA.


Save yourself time by using OM automation.

Manually creating an offering memorandum over twenty or thirty pages long requires an unnecessary amount of time and energy. This time and energy could instead be put into connecting with potential buyers. When you use OM automation with CREOP, you can make time to build relationships with potential buyers. No more manually entering data into an Excel spreadsheet or PowerPoint.  Enter the data once into CREOP and if you need to adjust the price later, al the financial metrics get automatically updated accordingly.


Elements of an effective OM

Want to know what makes a successful commercial real estate OM? We have broken down the most important elements for you:

  • Property details as well as an offering summary
  • Location details such as demographics and maps
  • A comprehensive financial analysis that includes an investment overview, operating data, financing data, income and expense summaries
  • Rent, on-market, and sale comparables
  • Rent Roll and tenant profiles
  • Details about floorplans, tenant information, and points of interest

If you need help creating a commercial real estate offering memorandum that can close deals, look no further than CREOP to help you get the job done.

Why You Should Automate Your Commercial Real Estate Marketing

When it comes to the success and future of your commercial real estate brokerage, you need to have a steady stream of quality leads that can convert to sales.

The process of building your pipeline is easier said than done. Consumer habits are ever-changing and online property-buying is becoming more popular than ever.

You need to create and implement specific commercial real estate marketing strategies. 

There are so many different media platforms attempting to get real estate buyers’ attention. It is far too easy to get lost in the online void. So, what can you do to keep up with the competition?

This is where automated commercial real estate marketing comes into play. If you are a marketing professional, you may be worried that automated CRE marketing could render your job obsolete.  In this article, we will discuss how you can overcome this fear and what exactly CRE marketing automation can do. 

First, let’s define automated commercial real estate marketing.


What is automated commercial real estate marketing?

Automated commercial real estate marketing involves software that helps marketing professionals work more efficiently by doing tedious work such as entering and publishing listing data to various websites and platforms. Your job as a marketing professional does not become obsolete. If anything, automation frees up your time, allowing you to take on more creative, high-level work. 


Why is commercial real estate marketing software important?

If you want your brokerage to be successful in today’s market, you need to have a solid balance of digital and traditional marketing tactics. 


Here are just a few examples of commercial property marketing tasks that need to be done quickly and efficiently:

  • Building and maintaining websites
  • Building and managing email programs
  • Managing social media platforms
  • Creating digital ad campaigns
  • Producing and posting videos
  • Publishing blog posts
  • Publishing high-resolution property images
  • Making physical brochures

The list of tasks is non-exhaustive. It can be difficult to split time between all the marketing tasks that need to be done vs. meeting with clients. CRE marketing software gives you the time you need to get everything done without losing important time with existing clients. 

With CREOP’s proprietary cloud-based software, you can save yourself so much time and energy. Imagine being able to enter listing data only one time and instantly publishing it to your website, promotional emails, and proposals? That is all possible with CREOP’s system. 

If you are still worried that automated CRE marketing may mean losing your job as a marketing professional, we are here to tell you that it will not leave you out of work.

Other industries like engineering, manufacturing, and medicine use automated technology but they still have humans doing certain tasks. The software actually makes people work more efficiently and instills a healthy work-life balance. 

Get ahead of your competition and adopt commercial real estate marketing software for your brokerage today. Automated CRE marketing can help you manage your time well and help you maintain a stream of new and repeat clients. 

Does Buying Commercial Land Make a Good Investment?

As the old adage goes: “Buy land because they’re not going to be making any more of that stuff.” But the process of buying land is a bit more complex than that.

Buying commercial real estate is an excellent way to diversify your investments. There are several different kinds of property to consider investing in, each with its unique benefits and drawbacks.

We’ll now take a closer look at why investing in commercial real estate is bright and how to use it to your advantage.


What makes commercial land so valuable?

Commercial real estate is a good investment because of its multiple benefits. First, buying real estate allows you to control how it’ll be used and make various ways of earning income from it.

Some companies rent out space for their building instead of buying the property outright. It allows you to charge tenants for using your land.

You could also sell some or all of the land if its value increases. This includes:

  • Minerals use rights
  • Land use rights
  • Mining rights
  • Forest rights


Land values don’t fluctuate as much as other investments, so they’re likely to increase over time, making them an excellent long-term holding for your portfolio.

Commercial real estate is a good long-term financial decision because you can borrow against it when you need cash. In addition, banks often consider commercial property an asset because it’s hard to lose and has a high resale value.

If you can get a loan without having to post any personal assets as collateral, you can use that loan to invest in other projects that generate even more income.


Some questions to ask when buying commercial land

Before buying commercial property, you should ask some important things. Here are some examples of these types of questions.


What will you use the land for?

What’s the reason for buying the land? You can construct a commercial building on it or lease it to people who hunt and farm. You could also sell off the ground and make a small profit, either now or later.


What value does the land have?

You need to know the collective values of the land and any features that increase its overall worth. For instance, commercial land in Dallas, Texas for sale near a major road might be worth more because of its ease of access than land in an isolated part of the woods.

But if there are many forested lands available, then it may be worth buying them so that you can sell the wood. Again, knowing the actual value of your property within its location, assets, and other features will benefit you in generating income.


What do you need to do to maintain the land value?

Land maintenance is just as crucial as getting the most for your investment. Therefore, an environmental assessment plays an enormous part in land investments and cannot be ignored.

If your investment fails to meet the environmental standards required for its use, its ability to generate profits will be significantly reduced.

Maintain your property, and it will retain its short- and long-term value.


Some things to look for when buying commercial land

Before buying commercial real estate, you should consider these factors when deciding whether or not to buy:

  • Value for Money 
  • Market Conditions
  • Improvements or Developments
  • History of Land
  • How the Neighbors are using their land 
  • Zoning Restrictions 

You’ll want to gather information about the state of the local real estate market currently and any potential future use for the property through CREOP’s commercial real estate om. You can do this through conversations with realtors, research, or working with an expert in the field.

Before buying any property, be sure to research its historical background thoroughly. For example, you want to know if there has ever been anything built on the land before and whether the ground has had any previous uses ~ all this information is available in the offering memorandum template of CREOP.

One important thing to remember when buying land is that each piece of land comes with its own rules and regulations. Make sure that the land you buy is suitable for the purpose you plan to use it for. For example, if you would like to build an office building, there might be restrictions on that type of property in that zone

Is vacant land an investment?

Consider vacant land if you’re looking for an excellent way to invest in real estate. Before you buy, however, you must know what you want to do with the property.

That said, vacant lands carry many uses. For example, you could find a property developer to buy it to develop it. You could also lease it to a company that needs to build on it. Or you can keep it until the value increases, and then you can resell it.

Vacant land is one of the most flexible types of land investments. Consider working with a commercial realtor to help locate a property that fits your needs and financial objectives


Which types of land use do people tend to be concerned about?

There are three main types of uses for which plots of land are divided up: residential, commercial, and industrial. 

  • A residential zone island that’s used for residential development. People usually live there in either single-family houses or apartment buildings.
  • Commercial” means property zoned for business uses. It can be near properties zoned for residential or industrial purposes, depending on what is being constructed on the property.
  • Industrial properties (often called “industrial” or “manufacturing”) are lands that are zoned primarily for industries such as factories and warehouses. Therefore they may be closer to commercial properties than residential ones.

There are various kinds of land use, but here are the most common ones. Working with the right real estate professionals can let you decide which type of land is best for your business.

There are several common issues with land investments

It would help if you were aware of common pitfalls when purchasing your first property.

Remember that land belongs to Mother Nature. Your ideal property may have problems with floods or other natural hazards. It may also be located in an undesirable place prone to crime and other human-created inconveniences.

It’s important to know that these issues can significantly impact the value of the property and your initial outlay. However, you will likely experience a shorter return on your initial cost. But you’ll be almost guaranteed to earn profits in the long run.